It takes more than one night to build up an online reputation for your business. This is a slower process...unless you're able to make something that goes viral. So do not waste your time with intentional viral marketing, and do constructive efforts that will make a difference. This is really a branding campaign when you think about what you are trying to create. It is important for your niche audience to see you as the expert to whom they should look up. It's a noble goal and it is one that will help you do all sorts of things like scaling your business and making more money. Keep reading to learn some tips and tricks to help you better brand yourself as an expert within your niche and market.
In order to be viewed as an expert, you first need to be viewed. Social media is one of the best ways to make this happen correctly. The proper portal is going to be determined by your chosen niche. The social site you want for a more professional audience is LinkedIn. But Twitter and Facebook should also be a part of your strategy. The only thing you want to do is sell your image and brand.
You shouldn't worry about marketing any products yet. You're going to have to network with people and engage them as much as you are able. And merely doing that will expose them to you and make them remember who you are. When you think about it, branding plays a huge role in this expert status strategy. What that means is you incorporate branding into your strategy. Brand marketing is not hard to do, and it will involve marketing elements you may already know about. If you are not currently using video in your business, then at least use them to brand your self as an expert. How does anyone demonstrate their expert knowledge; by talking about it and giving value in content. Don't make the mistake of stopping too soon in this effort because people need to be shown over and over.
People who are experts in their niche and who are good at marketing tend to have the highest quality products. We aren't talking about low priced and thin ebooks here. Typically experts are going to have CD courses and other products that are all priced accordingly. You do not have to make everything out of reach of your audience, and you should not, but you have to look and play the part. Experts understand their status and don't underestimate themselves. They know their information is valuable and that it should come at a price that reflects their position.
Take these actions and help yourself so that people will see you as an expert and you can reap the rewards. You can do this if you are wiling to be patient. It's what holds up most people so you're going to need to decide whether or not you are truly dedicated to this task.